Blog

Big Data and New Methods

Guest post by Chuck McClenon, Fundraising Scientist from University of Texas at Austin  When I went to my first APRA Data Analytics Symposium in 2010, the use of analytics in support of philanthropic fundraising was a novelty.   “Analysis”, for most organizations,...

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Why Nonprofits Should Be Building Predictive Models

Last fall, the Whitney Museum of American Art decided to take a different approach when deciding which of their prospective donors to mail. They built their first in-house predictive model from the ground up, and felt ready to use it. They shifted their focus away...

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Predicting Retention for Online Students: Where to Start

With the rise of enrollment in online programs and MOOCs, we’re seeing more and more students forego traditional classroom experiences in favor of more flexible online programs. With this shift comes a whole new set of guidelines for enrollment management, financial...

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Playlists for Analysis

At our recent User Conference, I had a really interesting conversation with some of our customers about listening to music at work which got me thinking about the types of music that people listen to in the office.  I know that different music works for different...

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#RIUC13

For those of you who weren’t able to attend the 2013 Rapid Insight User Conference, we set a new record for most attendees and largest number of customer presentations. With two full days of dual track programming, the presenters covered a lot of ground. While we wait...

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Data Scientists: The Next Generation

As I’m sure you all have noticed, the data business is booming right now. (Are you tired of the term “big data” yet?) The fact that 90% of the data in world today has been created in the last two years is a great example of the growth trajectory of data. All of this...

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Campaign Pyramids: Brick by Brick

Recently, I got to chat with Chelsea Drake and James Dye, who are both Data Analysts at the College of William & Mary, about the work they've been doing on campaign pyramids. For a more in-depth look at the functions that their campaign pyramids serve, and their...

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Bookworming

Looking for a book to read this summer? We're proud to present our second annual list of Rapid Insight staff-recommended books for your perusal:   Walden by Henry David Thoreau (Mike Laracy, CEO) When I first read this I started highlighting all of the sentences and...

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Q&A: Admissions Modeling

In preparation for his presentation at the Rapid Insight User Conference, I got the chance to sit down with John Keyser to ask him a few questions about admissions modeling. It seems like law schools have really taken an interest in predictive modeling lately. Is this...

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Using Predictive Modeling to Drive Fundraising Efforts

In preparation for their presentation at our upcoming User Conference, "Using Predictive Modeling to Focus your Fundraising Efforts", I got the chance to chat with Bridget Mendoza and Brianna Lowndes from the Whitney Museum of American Art. Bridget, the Director of...

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