Fundraising: The Science

Now that we’ve discussed the art of fundraising, I think it’s only right that we focus a little bit on the science. After all, knowing which prospects are statistically most likely to give makes a gift officer’s contribution to the art of fundraising that much more...
Fundraising: The Art

Fundraising: The Art

As much as my analytic brain would love to be able to classify the world into black and white binaries, sometimes this division is just not possible. Such is the case with fundraising. As important as prospect and donor research are, just knowing which prospects are...
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