Creating Variables: Retention and Attrition

Now that we’ve highlighted some basic variables in our Creating Variables series, I think we’re ready to move on to a variable that is a little trickier to create: retention. The retention variable we’ll create will represent whether or not a freshman is retained from...

Creating Variables: Out-of-state Flag

  Sometimes it’s good to see which of your students or donors are in-state because an in-state population may be more likely to enroll or be retained or give than an out-of-state population. Creating an out-of-state flag from a “state” variable allows you to easily...

Creating Variables: Age

  Hi all! Today I’d like to a cover a pretty universally predictive variable: age. Age can be created in relation to the date of a particular event (like an application date or a mailing date), or as a reflection of age today, at this moment. Either way, age is often...

Is this thing on?

Hi everyone, Caitlin here on the Rapid Insight blog. I’ve been reading some analytics articles this week, and one term I’ve heard thrown around a lot is “big data“. For those of you who aren’t familiar with this term, it is used to...
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