Welcome to Rapid Insight!

Rapid Insight was founded with a mission of empowering people of all skill levels with the ability to build predictive models and perform advanced data analyses. Our groundbreaking technologies are simplifying everything that used to be complex in the world of business intelligence and predictive analytics. We love our customers and we love enabling them to turn their data into actionable information as quickly and easily as possible.

The heart of Rapid Insight resides in New Hampshire’s Mt. Washington Valley, one of the first mountain recreation towns in the US. The staff feels very fortunate to be in one of the most beautiful and active areas of the country. We are data geeks and we love the outdoors.


Michael Laracy, CEO
connect-linkedinMike received his Bachelor’s Degree in Economics and Finance from Catholic University and his Master’s in Economics from Rutgers University. He started his career as an econometric analyst with the Federal Reserve Bank of Philadelphia where he worked directly under the Director of Economic Research providing statistical research and preparing economic forecasts. After leaving the Bank, Mike worked for MCI, in their database intelligence group. There he began to use the experience that he gained at the Federal Reserve to apply statistical techniques to predict customer and prospect behavior. Next Mike was hired as a Senior Consultant at NCR/Teradata. Working in their data warehousing group, he headed analytic projects for customers in multiple countries. Mike then went on to become an independent consultant, working with clients across United States, South America and Europe to make full use of their data for analytic decision making. In April of 2002, Mike founded Rapid Insight Inc.

Joe Viger
connect-linkedinVice President of Sales and Marketing
Joe holds a Bachelor’s Degree in Psychology from the University of New Hampshire. His first career was managing community-based social service programs for children, people with mental illness and elders. Joe developed a passion to health information technology in this role and accepted a position at The Echo Group, a leading provider of Electronic Health Records. Working in a variety of sales and operations roles, Joe ultimately lead the company’s sales efforts for eight years as VP of Business Development. In 2016, Joe joined the Rapid Insight management team as VP of Sales and Marketing and is working to grow the team and expand the use of Rapid Insight products.

Scot Henley
connect-linkedinDirector of Strategic Partnerships
From corporate sponsorships and strategic alliances to nonprofit fundraising and tech sector business development, the common thread throughout Scot Henley’s professional life has been establishing and growing mutually-beneficial relationships. In travel and tourism, Scot served in marketing leadership roles at ski and summer resorts for over eight years. In the nonprofit sector, Scot spent nearly a decade as Executive Director of Mount Washington Observatory, leading that well-respected nonprofit organization through an era of growth and success. In tech, Scot led new market development efforts at Adored, an early-stage startup behind the popular mobile app of the same name. Scot currently serves as Rapid Insight’s Director of Strategic Partnerships, where he works to build relationships that lead to mutual success for both Rapid Insight and its partners. A proud graduate of the University of Utah, Scot and his family live in Madison, New Hampshire where he enjoys trail running, skiing, gardening and chasing his two sports-crazy boys from game to game.

Sheryl B. Kovalik
connect-linkedinDirector of Client Success
Since her graduation from Middlebury in 1977, Sheryl has been involved in sales and marketing of technology products from the first generation of deregulated telecommunications thru the boom and proliferation of the PC and on to the sophisticated networks and software solutions that comprise today’s world. She has successfully managed territory sales, national accounts, product specific marketing campaigns – consistently exceeding sales objectives. Her past employers include: ROLM Corporation, IBM Corporation and Cleversoft, Inc.. In addition to her professional duties, she has chosen to lend her expertise to a variety of non-profit ventures ranging from economic development of the Mount Washington Valley to serving as Chairperson on the local school Board. She was thrilled to join Rapid Insight® in 2008, following a brief hiatus to focus on her children. Her knowledge of sales techniques and strategies and her excitement about Rapid Insight’s solutions and future have accelerated their success and expansion into new markets.

Scott Steesy
connect-linkedinChief Software Architect

Scott began writing computer programs in ’79 just before the birth of personal computing. Over a number of years the challenges of programming grew into a passion. He began his career as a systems analyst and programmer with Xerox in ’87. Scott received his Bachelor of Science in Computer Science from Rochester Institute of Technology in ’90 and worked at Software Sense Systems, Inc. developing new software systems for the utilities and chemical industries. Over the next eight years he continued training and became SSSI’s chief software architect. In ’98 he moved to Massachusetts to begin his MS and took a job at Electronic Retailing Systems, Inc. as a project architect. He completed his Master of Science in Computer Engineering degree at University of Massachusetts at Amherst in ’01. Scott began working for Rapid Insight; in ’03 to use his in depth knowledge of computer systems and software design to evaluate new technologies, design the software architectures, and guide the development of RI’s software applications.

Jeff Fleischer
connect-linkedinDirector of Client Operations
Jeff graduated with a Bachelor’s in Electrical Engineering from the University of Florida long before the halcyon days of Tim Tebow. He worked for ten years at Cape Canaveral as a civilian contractor for Computer Science Corp. & Raytheon, designing and installing electronic equipment in support of a wide range of rocket and missile programs, including the Space Shuttle. In 1995 he, his wife and two sons moved to New Hampshire to be closer to family and to start a Montessori pre-school. While his wife continues to manage the school, Jeff”s been employed in a variety of capacities: as the Customer Service Manager of a local ISP, as Senior Programmer for a business consulting firm and as Project Manager for The Echo Group, a behavioral healthcare software company.

Paul Kirsch
connect-linkedinMarketing Manager
Paul has worked in a variety of roles at software companies his entire career.  First starting at a financial software company in Philadelphia as a business analyst he then moved on to technical support at Primavera Systems, a project management and construction management software company. From there he headed up a support team at Primavera and relocated to New Hampshire in the early 90s.  Paul eventually moved over to software development and quality assurance management at a behavioral health software company in the Mount Washington Valley before he started up their marketing department over a decade ago.  He has been with Rapid Insight since 2013 heading up their marketing efforts and strategies. When he isn’t working, Paul is trail running in the White Mountains with his two dogs, directing mountain races or doing volunteer work as a member of the US Mountain Running Team staff.