Presented by Data Analysts Chelsea Drake and James Dye of the College of William & Mary
A useful campaign pyramid facilitates the progression of a prospect philanthropic lifespan from initial donor to major gift prospect. With the use of data analytics and targeted prospect identification a campaign pyramid becomes both dynamic and flexible. A prospects interest can be identified by utilizing the data already held within your organization to create realistic goals for each constituent area. Qualitative research found within contact reports and other sources created the foundation for our campaign pyramid project for donors rated at $1 million or more. Moving forward a wealth screening and prospect identification project will help identify additional donors. Through the use of Rapid Insight Veera Construct, we were able to aggregate and sort the data to answer valuable questions. Data Analysts Chelsea Drake and James Dye of the College of William & Mary in Williamsburg, Virginia presented.