Taking an Analytic Approach to Fundraising and Prospect Research
It's a tough time in the world of fundraising. You are being asked to become more efficient with fewer resources. The timing is just right to start thinking about taking a more data driven, analytic approach to fundraising. If used correctly your data can become one of your biggest assets. Optimize your fundraising by targeting the right prospective donors in your upcoming campaigns. Reduce your costs by limiting your mailings, phone calls and travel to where you know you will get the highest ROI. The Rapid Insight® Solution can have you analyzing your data and building predictive models within days.
WHAT TYPES OF MODELS?
- Major giving models - which prospects are most likely to give a major gift?
- Planned Giving Models - who is most likely to respond to a planned giving campaign?
- Giving Capacity Models - what is each prospect's giving capacity?
- Annual Fund Models - which donors are most likely to respond to an annual fund solicitation?
- Lapsed Donor Models - which donors are most likely to re-engage if you solicit them?
HOW DOES THE RAPID INSIGHT SOFTWARE SOLUTION MAKE THIS EASIER FOR YOU?
- Extract and cleanse your data for modeling and analysis. Get rid of duplicates, clean your data, create flag variables, calculate giving history, and set up your analytic file.
- Find relationships in your data automatically. At the click of a button, find the variables that are related to donor likelihood, giving capacity, major gift likelihood, or any other variable you are interested in.
- Quickly build predictive models. Rapid Insight makes it very easy to build predictive models in hours instead of weeks, without the need to be a statistician.
- Create reports and dashboards. With our visual, easy to use interface, Rapid Insight enables you to quickly create reports and management dashboards without having to write any code.