Rapid Insight | data driven decisions

Response Modeling

Target the right customers and prospects at the right time with the right message. Rapid Insight products are being used by direct marketers to organize and report on their data and to quickly build predictive models.

WHAT TYPES OF MODELS?

• Customer Response Models - which customers are most likely to respond to an offer?
• Prospect Response Models - which prospects have the highest likelihood of responding to a mailing?
• Customer Value Models - What will each prospects value be if they become a customer?

HOW DOES THE RAPID INSIGHT SOFTWARE SOLUTION MAKE THIS EASIER FOR YOU?

• Extract and cleanse your data for modeling and analysis. Get rid of duplicates, clean your data, create flag variables, calculate giving history, and set up your analytic file.
• Find relationships in your data automatically. At the click of a button, find the variables that are related to donor likelihood, giving capacity, major gift likelihood, or any other variable you are interested in.
• Quickly build predictive models. Rapid Insight makes it very easy to build predictive models in hours instead of weeks, without the need to be a statistician.
• Create reports and dashboards. With our visual, easy to use interface, Rapid Insight enables you to quickly create reports and management dashboards without having to write any code.