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New Software Answers Call For More User-Friendly Data Tools


Rapid Insight® Data Integration Released; Provides Institutions with a Means to Extract, Clean and Organize Data Without the Need for Specialized Education or Skills

July 21, 2008, Conway, NH - According to Gartner's newly released Magic Quadrant for Customer Data-Mining Applications, the data mining market is moving away from complex workbenches because there are not enough analysts with the skills to effectively operate these packages. To help organizations make more sound business-critical decisions, Rapid Insight Inc. (www.rapidinsightinc.com), a leading provider of data mining and predictive modeling software, today announced Rapid Insight® Data Integration. The Data Integration technology empowers users in all job functions and industries to work with and extract information from their data.

Data Integration goes beyond traditional ETL (Extract, Transform & Load) tools in that it does more than just extract, transform, and load data from a variety of sources. It enables users to automate reporting processes, create analytic datasets, and uncover answers that previously were not available without extensive programming or complex SQL statements.

The release follows a six month beta testing period, where it was used in over 30 institutions nationwide. Higher Education admissions and enrollment staff were able to automate their IPEDs, retention and enrollment reporting. Financial executives, managed care directors and research professionals are additional types of users that have and will continue to benefit from Rapid Insight® Data Integration.

"Historically, business users have been continually frustrated with the barriers involved with trying to extract the information they need from their data," said Michael Laracy, President of Rapid Insight Inc. "Data has never been easy to work with, and we're changing that with our user-friendly applications."

Rapid Insight Inc. delivers sophisticated data management solutions designed to significantly enhance business intelligence. The company develops state-of-the-art analytic software that enables companies to thoroughly explore, visualize, and understand their data. With the launch of Data Integration, Rapid Insight Inc. adds to its current analytic software mix. Its first software product, Rapid Insight® Analytics, was launched in 2006, and is currently being utilized by over 100 institutions.

About Rapid Insight Inc.
Rapid Insight Inc. is a leading provider of business intelligence and automated predictive analytics software. With a focus on ease of use and efficiency, Rapid Insight products enable users to turn their raw data into actionable information. The company's analytic software simplifies the extraction and analysis of data, enabling clients ranging from small businesses to Fortune 500 companies to fully utilize their information for data-driven decision making. Founded in 2002 in Conway, New Hampshire, Rapid Insight is a privately held company with clients and partners across the nation.

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