Whitehorse Press Uses Advanced Analytics to Increase Efficiency
Direct Marketer uses Rapid Insight Analytics to manage escalating postage and printing costs
Conway, NH - December 8, 2008 - Whitehorse Press is using Rapid Insight® Analytics software to better identify customers who are more likely to buy its motorcycle gear and related products. With Rapid Insight, the company analyzes data on all of its customers with just a couple of mouse clicks to make its targeted marketing program more efficient, saving tens of thousands of dollars each year in printing and postage costs.
Like many direct marketing companies, Whitehorse Press studies customer purchasing behavior based on "recency, frequency and monetary" (RFM) variables to determine preferred customer targets. Without powerful analysis tools, weighting these variables effectively becomes an exercise in futility that leads to sending out more mailings than is necessary. By taking the guesswork out of analyzing customer and prospect data and making it easy to build predictive models, Rapid Insight Analytics takes companies well beyond RFM.
"Rapid Insight Analytics has allowed us to maintain sales levels with fewer catalogs and flyers mailed, saving money on printing and postage," said Dan Kennedy, founder of Whitehorse Press in Conway, N.H. "With the average rented prospect list offering a paltry one to two percent return, mining our house list for the best possible buying candidates has been a crucial goal. Analytics makes it easier for us to make informed decisions, predict potential outcomes and more effectively leverage our financial resources."
Other organizations using Rapid Insight Analytics to reduce costs, better plan for the future and increase revenues include PNC Bank, Cars.com, and Annalee Dolls.
Rapid Insight will be at the National Center for Database Marketing Conference Dec. 8 through 10 in booth #328.
About Whitehorse
Whitehorse was founded in 1989 to publish and provide quality information and products to motorcycling enthusiasts worldwide. The company currently stocks more than 1,500 products at their offices and warehouse in the White Mountains of New Hampshire and is known as one of the most dependable, comprehensive resources anywhere for motorcycling books, videos, apparel, tools, and accessories. For more information, visit http://www.whitehorsepress.com/.
About Rapid Insight Inc.
Rapid Insight Inc. is a leading provider of business intelligence and automated predictive analytics software. With a focus on ease of use and efficiency, Rapid Insight products enable users to turn their raw data into actionable information. The company's analytic software simplifies the extraction and analysis of data, enabling clients ranging from small businesses to Fortune 500 companies to fully utilize their information for data-driven decision making. Founded in 2002 in Conway, New Hampshire, Rapid Insight is a privately held company with clients and partners across the nation.
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