Conway, NH - July 06, 2011 - Rapid Insight Inc. today announced a collaborative effort with Brown University to host a course on predictive modeling for fundraisers. The two day course is set to take place on August 18th - 19th, 2011 at the Brown University campus in Providence, RI. The course is designed for people who are just starting out in their predictive donor modeling efforts, as well as those who are already involved with analytics and are looking to gain a better understanding.
Once a tool utilized mainly by large businesses and corporations, predictive modeling and data mining is becoming more and more common in the non-profit world. Whereas corporations utilize predictive modeling to understand and predict customer and prospect behavior, non-profits utilize the same methodologies to understand donor and prospective donor behavior.
By bringing together current thought leaders in advancement research and data mining, the goal of the course is to help to jumpstart the analytic abilities of institutions looking to embrace these methods for their fundraising efforts. Brown University makes use of advanced analytics and predictive modeling in their Advancement Office while Rapid Insight develops predictive modeling technologies utilized by Brown University and other institutions.
"We are excited to be collaborating with Brown University on this", offered Mike Laracy, CEO and Founder of Rapid Insight Inc., "we've pulled together some of the thought leaders in this space and we think this can have a large, positive impact on non-profits who are looking to make use of predictive analytics."
At this two day workshop, attendees will learn the basics of building predictive models to advance their fundraising efforts. Day one will be tool agnostic and will focus on basic statistics, data preparation, and model building. Day two will be a hands-on workshop where Rapid Insight tools will be used to build models.
Instructors and speakers will include:
* Elizabeth Crabtree - Director of Prospect Development, Brown University
* Charles (Chuck) McClenon, Ph.D. - Fundraising Scientist, University of Texas at Austin
* Katie Vorenberg - Associate Director, Data Mining and Market Analytics, Brown University
* Mike Laracy - Founder and CEO, Rapid Insight Inc.
To register or learn more: http://www.rapidinsightinc.com/class
About Rapid Insight Inc.
Rapid Insight Inc. is a leading provider of business intelligence and automated predictive analytics software. With a focus on ease of use and efficiency, Rapid Insight products enable users to turn their raw data into actionable information. The company's analytic software simplifies the extraction and analysis of data, enabling clients ranging from small businesses to Fortune 500 companies to fully utilize their information for data-driven decision making. Founded in 2002 in Conway, New Hampshire, Rapid Insight is a privately held company with clients and partners across the nation.