Conway, NH March 26, 2012 - Rapid Insight Inc., the market leader in easy-to-use business intelligence and predictive analytics software, is proud to play a critical role in Bellarmine University's efforts to accurately forecast yield while managing recruiting and marketing expenses.
Bellarmine uses Rapid Insight Analytics to build predictive models that accurately forecast enrollment. By analyzing historical data, the program identifies which inquiring students are most likely to apply and ultimately enroll. This information has guided their communications strategy and allowed them to better allocate resources within their marketing and recruiting budgets. Data-driven decision making has enabled the most cost effective use of resources while still delivering on the strategic goals of the institution.
"Rapid Insight has allowed us to focus on students most likely to enroll" stated Tim Askew, Senior Enrollment Management Analyst at Bellarmine University, "Using the Rapid Insight Analytics product, we built a predictive model that successfully predicted 98% of our enrolled freshmen for the fall."
One budgetary benefit was Bellarmine's ability to cut their direct mail list by roughly 50% : "By focusing on only half of our prospect pool, we shifted money to create more impactful communication pieces. We also use the Rapid Insight scoring to select which students to prioritize in our phone calling program," Askew added.
Rapid Insight is committed to providing affordable and easy to use tools that make it easy for colleges and universities to build predictive models, create ad-hoc reports, dashboards and analyses.
About Bellarmine University
Bellarmine University is a vibrant community of educational excellence and ethical awareness that consistently ranks among the nation's best colleges and universities. Our students pursue an education based in the liberal arts - and in the distinguished, inclusive Catholic tradition of educational excellence, the oldest and most rewarding in the western world. It is a lifelong education, worthy of the university's namesake, Saint Robert Bellarmine, and of his invitation to each of us to learn and live in veritatis amore -- in the love of all that is beautiful, true and good in life.
About Rapid Insight Inc.
Rapid Insight Inc. is a leading provider of business intelligence and automated predictive analytics software. With a focus on ease of use and efficiency, Rapid Insight products enable users to turn their raw data into actionable information. The company's analytic software simplifies the extraction and analysis of data, enabling clients ranging from small businesses to Fortune 500 companies to fully utilize their information for data-driven decision making. Founded in 2002 in Conway, New Hampshire, Rapid Insight is a privately held company with clients and partners across the nation.