Rapid Insight Enters Behavorial Healthcare Market

Growing sales numbers in the behavioral healthcare market paint a rosy picture for Rapid Insight. Partnering with Echo Group of Conway, a major player in behavioral healthcare software, Rapid Insight Inc. brings the power of predictive analytics to healthcare institutions.

The automated data mining software developed by the company enables a client to analyze their historical databases, and at the push of a button it will automatically find statistical relationships in the data. The software will then combine all of this information and compile it into statistical equations to make predictions on future actions of customers and prospects. A user of the software can slice and dice and mine through their data in numerous different ways, automatically generating graphs and reports on any interesting findings.

"Data mining has been around for a while. What is unique about our product is that it automates most of the data mining process." said Rapid Insight Inc. president Mike Laracy Jan. 28. He said the analytic software "crunches through a customer's data to find relationships in that data and puts them into a mathematical equation, the output of which is a prediction of the probability of something happening."