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Data Mining and Predictive Modeling Solution
Improves Recruitment and Enrollment Forecasting

February 13, 2006, Conway, NH - Rapid Insight Inc. (www.rapidinsightinc.com), a leading provider of data mining and predictive modeling software and solutions, today announced that New England College has selected Rapid Insight® Analytics to simplify its admissions and enrollment process.

Rapid Insight delivers sophisticated admissions and enrollment solutions designed to significantly impact enrollment management. By simplifying and automating the data mining process, Rapid Insight® Analytics allows college admissions offices to understand and predict critical, cost-effective information, including enrollment probabilities for inquirers and applicants, as well as relationships between student enrollment likelihood, SAT scores, high school GPA, gender, and the distance a student lives from an institution.

"The beauty of this software is its ease of use," said Paul Miller, Director of Admission and Financial Aid for New England College. "Information that used to take me several painstaking weeks to put together, I'm now deriving with a couple of clicks. I'm able to view the relationships between each of the attributes in my database, and I'm able to put all of this information together to assign an enrollment probability to each person that inquires, or to each student who sends in an application. The software makes it extremely easy to do all of this and to create reports and presentations on my findings."

New England College (www.nec.edu) is an independent, liberal arts institution in Henniker, New Hampshire offering undergraduate, graduate and professional programs to 1,000 students representing 33 states and more than 20 countries.

"We're excited to have New England College as a customer," said Mike Laracy, President of Rapid Insight. "Our goal with this software was to create something that was powerful yet easy for a college and university admissions office to use. The solution meets a huge need in this marketplace and we expect further development in this area in the near future."

Rapid Insight develops state-of-the-art analytic software that enables companies to thoroughly explore, visualize, and understand their data. Their flagship Rapid Insight® Analytics desktop software allows database marketing, telecommunications, financial services and insurance companies to quickly and easily analyze and predict their customer and prospect behavior. It automates significant portions of the data mining process, finding relationships in data and presenting them graphically. The company has also developed a data management tool for viewing, extracting, aggregating and merging data from any data source.

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