With an ever decreasing pool of students applying to colleges and universities, it is important to be able to target the right students with your recruiting efforts.  With the use of predictive analytics, you can focus on at the students who are most likely to apply and enroll at your institution.  Identify which students should be sent catalogs and other recruiting materials, which cities to target your college nights, and which of your efforts are yielding the best results.   Rapid insight software will be utilized in this webinar to demonstrate the concepts.