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On Target: Predicting Pregnancy

  Call me biased, but I think creative uses for predictive analytics are pretty cool.  Target’s “pregnancy-prediction model”, explained Thursday in a The New York Times Magazine article, is a great example.  It should inspire all of us to take a fresh look at our data...

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Creating Variables: Distance From Campus

  Hi folks. This is the first entry in a new series I'll call "Creating Variables". This series will explain the creation and use of helpful predictive variables that might not be present in your existing datasets.   Today we’ll talk about how to create a “distance...

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Is this thing on?

Hi everyone, Caitlin here on the Rapid Insight blog. I've been reading some analytics articles this week, and one term I've heard thrown around a lot is "big data". For those of you who aren't familiar with this term, it is used to describe the massive amounts of data...

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Veera: Email Address Corrector

  Veera Construct is an ideal solution for data processing, integration, and analysis, but it also can be a powerful platform for miscellaneous error-correction and markup utilities. It is possible to replace an entire fleet of data-scrubbing interns, laboring over...

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Veera: Simple Update Notification

  Data whirring around is always good. It means there is progress, things are happening, and there is more to be done. Of course, if you have a huge database it doesn’t make much sense to identify the progress by combing through thousands of rows and who knows how...

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Veera: Maintain Merge Nodes with Dummy Nodes

  Imagine you are working on a job with a Merge Node, and on first build you have a very selective and specific list of joins between two sources. All good! Now suppose later on, for whatever reason, you have to make edits to your sources- the schema changes in your...

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Swap ya!

  Didi and I appear to be participating in an impromptu worker exchange program. A little more than a month ago I was working for The Echo Group, a behavioral healthcare software producer and Rapid Insight partner company. My decision to leave Echo opened up a couple...

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Two Files, One Record, and a Mission

I'm a very stubborn individual when it comes to new things.  If it's not intuitive, I'm going to move on.  If I buy something and it has to be put together, I want to be able to figure it out by looking at it.  When things are not intuitive, I get so annoyed....

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Breaking Free of SQL

The coolest thing about my job is that I get to play around with all sorts of data from all kinds of different places. Sometimes, it's clear as day how things work, and sometimes, well, not so much. Since I joined Rapid Insight roughly two years ago, I've had to...

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