Using Social Media Data

Every minute, millions of pieces of social media data are generated around the world. In any given minute*:   Instagram users share 3,600 photos Brands and organizations on Facebook receive 34,722 “likes” Twitter users send over 100,000 tweets   With millions of...

On Target: Predicting Pregnancy

  Call me biased, but I think creative uses for predictive analytics are pretty cool.  Target’s “pregnancy-prediction model”, explained Thursday in a The New York Times Magazine article, is a great example.  It should inspire all of us to take a fresh look at our data...

Is this thing on?

Hi everyone, Caitlin here on the Rapid Insight blog. I’ve been reading some analytics articles this week, and one term I’ve heard thrown around a lot is “big data“. For those of you who aren’t familiar with this term, it is used to...
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