Rapid Insight Inc., the market leader in easy-to-use business intelligence and predictive analytics software, today announced its largest customer acquired this year. Choice Hotels International, Inc., one of the largest franchise hotel companies in the world, identified the need for an analytic technology to help streamline its reporting and analysis. After an extensive evaluation of several business intelligence software vendors, Choice Hotels chose the Rapid Insight Business Intelligence suite to meet their analytic and reporting requirements.

With 6,100 hotels representing more than 490,000 rooms in the United States and more than 30 other countries and territories, Choice Hotels needed to be able to make optimal use of its data for data driven decision making. “We needed to be able to rapidly design and build large analytic datasets to support our growing data mining infrastructure,” said John Rapps, Director of Data Requirements & Reporting for Choice Hotels International. “We were also looking for a vendor with domain knowledge in analytics that understood the specific performance and data manipulation demands of building analysis-ready datasets. We found that in Rapid Insight and their analytic suite.”

Choice Hotels is utilizing Rapid Insight Veera Construct to create analytic reporting processes that will pull and integrate data from multiple databases and Veera Predict will be used to build predictive models.

The Rapid Insight suite of business intelligence software is designed to address typical analytic needs such as ease-of-use and data access. The award winning software is causing large and small companies alike to take notice. Rapid Insight has rallied an elegant and effective challenge to legacy solutions from companies like IBM and SAS. Agility and efficiency are the new benchmarks and Rapid Insight is committed to leading the way.

About Choice Hotels

Choice Hotels International (NYSE: CHH) is one of the largest and most successful lodging companies in the world. Choice currently franchises more than 6100 hotels, representing more than 490,000 rooms, in the United States and more than 35 countries and territories. Ranging from limited service to full service hotels in the economy, mid-scale and upscale segments, Choice Hotels branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally.

About Rapid Insight Inc.

Rapid Insight Inc. is a leading provider of business intelligence and automated predictive analytics software. With a focus on ease of use and efficiency, Rapid Insight products enable users to turn their raw data into actionable information. The company’s analytic software simplifies the extraction and analysis of data, enabling clients ranging from small businesses to Fortune 500 companies to fully utilize their information for data-driven decision making. Founded in 2002 in Conway, New Hampshire, Rapid Insight is a privately held company with clients and partners across the nation.