Rapid Insight’s Summer Reading List


With June fast approaching, summer has been on our minds here at the Rapid Insight office. Since it’s a higher education tradition to assign summer reading material, we decided to compile our own summer reading list for our customers (and we promise you won’t be tested on it!). Some of these books are more analytical than others, but they all come recommended by Rapid Insight staff.


11/22/63 by Stephen King (John Paiva, Account Manager)


            Jake Epping, a 35-year-old high school English teacher, is enlisted on a mission to try to prevent the Kennedy assassination by traveling back in time to 1958. In this case, the seemingly obvious decision to deter Lee Harvey Oswald may not be the best or most obvious decision – but spurs you to think about what you’d do in the same situation. 

Blink: The Power of Thinking without Thinking by Malcom Gladwell (Sheryl Kovalik, Director of Operations)


            Blink is all about how we think without thinking, and the choices we make instantaneously every day. From meeting someone for the first time, to reading the first few sentences of a new book, to walking into a house you’re thinking of buying, Blink explores the split-second instant conclusions we reach and why’re they’re powerful.

Cultivating Data-Based Decision in Higher Education: Using Rapid Insight, Inc. Veera Construct by Scott Mantie
This book was written by one of our customers, Scott Mantie, about how to address the challenges of higher education and make meaningful data-based decisions using Veera Construct. It provides an overview of Veera Construct, but rather than attempting to be an in-depth reference manual, Mantie’s book is meant to motivate novices to use Veera Construct, as well as to expose more seasoned users to real-world examples and tips.

Innumeracy: Mathematical Illiteracy and its Consequences by John Allen Paulos (Caitlin Garrett, Statistical Analyst)


            Innumeracy addresses the divide between our society’s dependence on math and science and the number of people who are “bad with numbers”. By using witty and relevant anecdotes to explain basic topics in probability and statistics, Innumeracy seeks to educate those who aren’t so comfortable with math.


The New Direct Marketing by David Shepard Associates (Mike Laracy, President and CEO)


            Mike recommends this book to anyone looking to learn the basics of analytics for direct marketing. This book covers how to combine your database information with analytical methods to identify and profit from your existing customer base, as well as provides strategies for acquiring new customers.

Regression Analysis: Statistical Modeling of a Response Variable by Rudolf J. Freund and William J. Wilson (Mike Laracy, President and CEO)


            For anyone interested in learning the fundamentals of statistical modeling, Mike recommends this book and says it provides a great foundation in the skills and techniques used for predictive modeling and regression analysis.

The Richest Man in Babylon by George S. Clason (Steve Matthews, Software Engineer)


            Now heralded as a modern-day classic, this book uses ancient Babylonian parables to make points about finances and wealth. Clason’s financial advice is timeless, and this book is easy to read for both seasoned investors and newcomers alike.


Tick, Tock. by James Patterson & Michael Ledwidge (Chris Major, Sales Associate)


            Michael Bennett, a NYC detective, is put on the case following a series of attacks thought to be a terrorist activity. The trail leads Bennett and the FBI to a startling revelation on the true origin of the murder spree… Chris says he tore through the first few hundred pages, and that this book was an “absolute page-turner” and a “thriller”.


Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand (Tricia Mills, Account Manager)


            During World War II, an Army Air Forces bomber crashed into the Pacific Ocean and disappeared, but there were three survivors, including Louis Zamperini, a lieutenant and former Olympic runner. Unbroken is his gripping story of resilience and courage. Tricia describes the story as “awesome” and it made her realize how much she didn’t know about the WWII period in history.



Unholy Night by Seth Grahame-Smith (Jim Durdan, Sales Associate)


            From the author of Abraham Lincoln: Vampire Hunter and Pride and Prejudice and Zombies, comes Unholy Night, which is another dark revision of history. This time focused on the Nativity, Grahame-Smith’s version of that scene involves the three kings actually being master thieves and great evils roaming the holy land.


The Way of the Peaceful Warrior: A Book That Changes Lives by Dan Millman(Julie Crawford, Account Manager)


            Dan Millman, a world-champion gymnast, met his mentor (nicknamed Socrates) during his junior year of college, and embarked on a spiritual journey to learn “the way of the peaceful warrior”. Together, they maximized Dan’s performance by combining Western fitness training with Eastern philosophy. Julie read this book to her teenage boys, who liked it a lot.

… If you  have any summer reading suggestions for us, please leave them in a comment!

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Decentralize analytics. Harness the power of many.